Mainstream food culture forces us towards choosing food the most convenient foods. The fastest food, the fastest ways to make it, technology that does it all for us. But what about if things were different?
We're striving towards a world where food slows us down. A world where we can enjoy all the rich and wonderful experiences that good food and drink has to offer us. A slow roast coffee, a tea that infuses over time and becomes more refreshing with each second.
Food brings us all together, sparks joy and allows us to celebrate natures best creations.
Preparing food is work. But it's joyous work. It's work that is pleasurable, work that is worth doing. Make something yourself and enjoy it. Give yourself the time - because it's worth it.